About LifeAt
The story of LifeAt begins like that of most successful businesses---with an observation of need in the marketplace. While working with some of New York City’s highest profile real estate developers, the founder realized that people moving to newly constructed buildings were coming from other countries, or at least other neighborhoods, and felt uprooted when settling in their new homes.
Understanding that potential buyers were hoping to find a community and not just an apartment in which to live, the founder racked his brain to come up with some way to foster that sense of community in a new building. That’s when inspiration hit: create a safe, online community where fellow residents can meet and help each other out as they explore their new surroundings. With that simple thought- LifeAt was born.
From its very first days LifeAt has grown organically- much like the individual sites themselves- to suit the growing needs of an ever expanding client base and the list of building developers and managers requesting their services. In little over a year, LifeAt has ballooned from dozens of sites to hundreds of sites, to where they are today with close to a thousand sites in various stages of production.
The business model is simple and flexible enough to be applied to any residential community, anywhere in the world. And that’s just what the founders are hoping. Plans to expand internationally are already in the works as this little NYC based company has already moved into markets across the country with great success.
COO Matthew Goldstein believes his company’s astounding growth is a result of passion and a sound business model. His faith in the intrinsic value of his product allows him to be flexible and work with each developer or building manager to create a site that will benefit each and every building’s individual needs. Fueled by an unwavering entrepreneurial spirit, Matthew’s enthusiasm for the future of the company is not only contagious, it leaves everyone who works with him believing that there is no limit to what a LifeAt site might bring you!
LifeAt creates private, password protected websites for exclusive use by members of residential communities. Residents use LifeAt sites to communicate with neighbors; post classifieds; and rate and review local retailers, restaurants, & delivery services. Property managers and building developers use the sites to post news and updates for residents and to attract potential buyers and renters. The success of each site is fueled by the active participation of its membership.
